Most companies generally have training programs on soft skills, presentation skills, leadership skills, negotiation skills, project management skills, time management and so on. All these trainings are predominantly aimed at individual development, which in turn indirectly help the organization. But have you thought of training your people on a vital subject through which they can contribute directly to the organization every day? Do they know how to make the juice that your organization needs for its healthy growth?
Well, it is not about any fruit juice or energy drink but referring to social juice! Social juice is nothing but the strength of a company’s social presence and its brand value in social media circles.
Most organizations are eager to jump on the social media bandwagon and many of them even get into action and create their corporate Twitter accounts, Facebook pages, or G+ pages. What next?
The purpose of any social marketing activity...