I am sure I am not the only one thinking and writing about this – B2P (Business 2 People). Most of us know the very usual sound alike tags B2B and B2C. What is B2P, is it new, does it co-exist with B2B and B2C or does it have it’s own identity.

With software vendors and software services providers all focusing on B2B and B2C (not to forget the reverse directional C2B and in addition C2C) B2P has already started gaining steady market share. By People in the B2P I mean the entire set of people/citizens across the world who continuously shape and influence Customer’s decisions. Let’s go an inch deeper to understand what it means and how it happens.

Across the Social Media channels including Facebook, Twitter, Linked In and many others there are People some of who are not Customer/Consumer at all, some of them might become a C later on and some might be active Cs.

If the Bs can target all the potential infl...

Business Transformation is constant due to changing business dynamics such as dynamic behavior of customer needs, shorter life cycles, uniqueness of products/services, global spread of business, and merger & acquisitions – Consolidation/Integration, while fierce competition and investors demand are as dynamic as they can be.

The most important element of business which would get changed on continuous basis due to dynamic business changes is ‘Business Process’. The business process changes are expected at rapid velocity to -
•  Bring innovation and introduce next practices into business
•  Bring differentiation in services & products and bring competitive advantage, and
•  To optimize business operations through best practices
•  IT is not able to respond at speed to implement the dynamic and ongoing changes in
   business processes

Business executives are very concerned about their IT’s ability to transform...

E-Commerce has changed the face of  retail business.   Global Tier 1 retailers are boasting of YOY growth of 30%-40%.  The recent recession has also altered the retail landscape. With less people opting out for physical shopping, more and more customers are moving to using online channels for their needs.  Multi-channel commerce is becoming a reality.

Today consumers have the choice of ordering online and picking the goods up at a local store or get them home delivered.   Innovative methods to improve consumer experience are being devised by retailers.  Traditional business models are changing and stakeholders are adapting to the new age of consumerism.  Technology is playing a central and pivotal role in this transformation of retail business.    This change in the retail landscape has thrown in a lot of challenges and opportunities.  

There are multiple cogs that are fast accelerat...