Mahindra Satyam - Integrated Digital Media Framework (IDMF), DRM, SAP IS Media, M&E Consulting, MPO, Animation

Digital Media Platform (DMP)

The driving force of application integration is the ability for media companies to transform their business through the automation and integration of businesses processes. Additionally, companies are expanding to a value chain approach which will include customers and suppliers. Digital Media Platform (DMP) from Mahindra Satyam promises to help organizations better perform these functions.
Several business drivers are behind the integration efforts of Media & Entertainment companies, including the need to:

Improve the visibility of information across functional and corporate lines by linking together disparate systems without having to develop custom interfaces
Reduce data entry time, costs, and errors
Improve application performance by creating event-driven business processes with lower latency times
Introduce common `integrated’ services used across enterprise systems, such as security and transaction processing, to reduce operating and support costs
Decrease application migration costs during the transition to a new system or application

With the digital revolution driving the changes across media companies, we sensed the business need for automation and integration of business processes. The Digital Media Platform addresses this critical business requirement with a unified system that shall provide quality data and analytics, massive ad network integration and content management capabilities — with an interface that appeals to both businesses and end users — and intelligently expand the reach of media buyers to more potential customers than ever before

DMP from Mahindra Satyam is a fully digitized Platform Solution for media that allows delivery of DIGITAL CONTENT to multiple networks such as telco, cable, satellite, digital terrestrial broadcasting, broadband & end-consumer. Delivery shall be made via a variety of devices possibly including mobile phones/devices, set-top boxes and computers. Often the content can be produced generically, eliminating the need for platform-specific content production tools.

DMP is a single, unified platform solution that provides quality data and analytics, massive ad network integration and content management capabilities and intelligently expand the reach of media buyers to more potential customers than ever before.

Data Standardization & Cleansing

One of the major challenges for the Media and Entertainment (M&E) industry today is handling large volume of content from multiple feeds – RSS, blogs, user generated content. To address this, Mahindra Satyam has developed a solution that helps pick up content from various sources, high-speed XML conversion, standardization & data cleansing. The solution also manages meta-tagging of the content as well as doing sentiment analyses on selected verbs.

Digital Rights Management (DRM)

Technology-savvy consumers are embracing digital media with a fervor that's forcing media companies come up with virtual copies of music and other media through subscriptions, limited rentals and pay-per-use models. At the same time, increased broadband availability is enabling media companies to deliver more granular content, customized on-demand, to consumers.

The Digital Rights Management (DRM) solution from Mahindra Satyam is geared to exactly address this need, with pluggable business models.

Adaptive Streaming Solution

Using Microsoft proprietary tools for streaming of content, Mahindra Satyam had developed an adaptive streaming solution which gives enhanced user experience leveraging the current network bandwidth & supplying specific content. The solution ensures users get an uninterrupted feed of content.

Target Advertisement Solution

Target Advertisement Solution is designed to provide advertisements which are very relevant to the content being watched. It is achieved based on the contextual information identification and extraction from the content based on Video, Audio and Text algorithms. The solution would be useful in broadcast and IPTV domain.

Mahindra Satyam has patented a few algorithms that are used in this solution. This solution is extended to IAB Standards VPAID - Video Player Ad Interface Definition & VAST - Video AD Serving Template.

M&E Consulting

As a media company thriving on to leverage IT to transform your business, you need a capable partner who combines understanding of your business with technology expertise to help you make the right decisions and execute technology projects flawlessly. Companies across the media spectrum—including some of the biggest names in publishing to convergence—have found this blend of expertise with Mahindra Satyam's Media and Entertainment Consulting Practice. We offer high-end domain consulting services that include pure-play consulting assignments as well as program management of IT implementations.

Loyalty Management

The Loyalty Management Solution enables organizations to enhance customer interactivity by enabling them to stay loyal to the brand. The solution awards loyalty points based on customer transactions with a choice to redeem the award points that can be redeemed in multiple forms. With different personalization levels, it ensures that the customer is provided with enhanced services based on the points level.

Content Rating Framework

Mahindra Satyam's content rating system will facilitate user-friendly and collaborative feedback system and facilitate pushing attractive and relevant content to the user. This system enables users to share their opinion about content with friends and larger community, which helps in granular analytics about the popularity of the content. The framework would give users the ability to rate/ rank content such as video, image gallery/ images and articles and at the same time let them view the average rating for the content.

Gaming Solutions

Mahindra Satyam's gaming practice has extensive experience in providing back-end services to gaming organizations and has the following services to offer:

Commerce
- In-Game & Web-based Micro-transaction
- In-Game & Web based e-commerce
Community
- In-Game & Web-based Community & Collaboration Portals
Game Telemetry
- In-Game Business Intelligence
Online Game backend Platform
- Game Net Services
- Collective Intelligence
Game Porting
- Casino Game Porting, Testing for Jurisdictional compliance
Mobility
- Native Apps Development
- iPhone , iPad, Android devices
Game Art
- 3D Animation
- Game Modeling
- Graphics and Creative Services
Game Development
- Casual Games
- Social Games