| Satyam Grows Consulting Capability in Media and Entertainment Sector; Senior executives from The Publishing Practice join Satyam |
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HYDERABAD, India / July 17, 2006 : Satyam, a leading global consulting and IT services company, has recruited the executive management team of The Publishing Practice, Ltd. (TPP), a specialist UK consultancy in the media and entertainment industry, to spearhead the development of a new Consulting Group for its global Media and Entertainment practice. The move will enable Satyam to combine an in-depth knowledge and understanding of the publishing business with the technical breadth and scale of Satyam's billion-dollar global services organization.
TPP's experienced consultancy group -- including Mike Abell, Sharon Duckworth and Stephen Ryden-Lloyd -- will join Satyam's global Media and Entertainment practice to provide strategic consulting services and project-based delivery work for the publishing, online, broadcast, music and related industries. The new group's consultancy services will complement Satyam's existing application delivery-based services to include new digital and online consulting -- ranging across content acquisition, publishing, production and supply chain.
Satyam and TPP have already established a successful track record working with customers on joint projects, since they formed an alliance in 2005. TPP's customers include Blackwell, Elsevier, Financial Times, Harcourt Education, LexisNexis, London Business School, Reed Business Information and Sweet & Maxwell.
Kevin English, senior vice president of Satyam's global media and entertainment practice, said, "We believe that the in-depth industry knowledge that Satyam acquire with the new addition of this senior consulting team will provide a real competitive advantage for us in our media and entertainment business -- both here in Europe and in the U.S. The initial reaction from our customers has been most encouraging."
Mike Abell, co-founder and director of The Publishing Practice, commented, "In an environment in which media companies are challenged to deliver more through ever more diverse and complex channels of communication, the new Satyam Media and Entertainment group will be able to provide a very cost-effective solution in end-to-end programmes of work, from consulting, through delivery to an extensive support and maintenance capability."
Satyam Contacts
For further information, contact: rfi@satyam.com
India
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Rajesh, rajesh@perfectrelations.com, +91 40 55316861, +91 98490 42184
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US
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Ivette Almeida, ialmeida@hfgcg.com 1- 646-284-9455 | +1-201-232-0128
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Europe
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Priti Thakker, priti_thakker@satyam.com, +1 973 753 1858, +1 973 997 1149
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Asia- Pacific
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Reshma Wad Jain, reshma@wer1.net, +65 6737 4844, +65 98140507 or Amber Dale, a.dale@polaris-me.com, Jiang Ying, rfi@satyam.com, +86 21 5080 7600 extn 4015, +86 13816686084
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Safe Harbor:
This press release contains forward-looking statements within
the meaning of section 27A of Securities Act of 1933, as
amended, and section 21E of the Securities Exchange Act of
1934, as amended. The forward-looking statements contained
herein are subject to certain risks and uncertainties that
could cause actual results to differ materially from those
reflected in the forward-looking statements. Satyam undertakes
no duty to update any forward-looking statements. For a discussion
of the risks associated with our business, please see the
discussions under the heading “Risk Factors” in our report
on Form 20 F concerning the fiscal year ended March 31, 2006,
furnished to the United States Securities Exchange Commission
on April 28, 2006 and the other reports filed with the Securities
Exchange Commission from time to time. These filings are
available at www.sec.gov
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