| Mahindra Satyam enters into Strategic Global Partnership with Aspire Zone Foundation
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| To continue to develop state of the art venue and event management solutions |
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| Qatar, July 9, 2012: Mahindra Satyam, a leading global consulting and IT services provider, today announced a strategic partnership with Aspire Zone Foundation, the leading sports city in the Middle East. The global partnership will create end-to-end and innovative Venue and Event Management Systems (VEMS), which includes sporting and non-sporting events. |
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| The partnership allows Aspire Zone Foundation to continue to demonstrate Qatar’s emergence as a leader in global sports technology. This VMES platform is an integrated suite of applications that spans across various functional areas of venues and event management including venue bookings, accreditation, transport, volunteer management and finance. Aspire Zone Foundation will own the Intellectual Property Rights to the product and Mahindra Satyam will exclusively provide all the application development and system integration services along with the professional support required. |
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| Under the partnership, Aspire Zone Foundation will manage sales within the GCC and Qatar, while Mahindra Satyam will manage the same for rest of the world. Both organizations will jointly develop a Go-To-Market strategy to take the product globally. |
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| Speaking after the signing ceremony Mr. Hilal Al Kuwari, President of Aspire Zone Foundation said, “Aspire Zone’s vision to become a reference in sports globally will be achieved through a progressive build-up of our capabilities in our core business areas. Towards this we plan to utilise technology as a catalyst to establish our global presence as a leader in sports.” |
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| Mr. Abdulaziz Al-Mahmoud, Director General of Aspire Logistics said, “We chose Mahindra Satyam due to their past experience in supporting the FIFA World Cup 2010 in South Africa and their on-going involvement and dedicated practice in supporting sports technology solutions for event management. Through this partnership, we believe that we can apply best practices and industry standard processes for the benefit of Qatar and further enhance our capabilities as a sporting nation.” |
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| Following the signing ceremony Mr. Rohit Gandhi, Senior Vice President (Asia Pacific, India, Middle East and Africa), Mahindra Satyam said, “We are very excited about this partnership. Mahindra Satyam’s expertise in event management solutions has been witnessed globally during the FIFA 2010. We have an on-going involvement and dedicated practice in supporting sports technology solutions for event management. Aspire Zone has a clear vision to become a prominent player in the global sports arena and Mahindra Satyam is honored to share our expertise and know-how as well as our global presence in supporting this ambitious vision.” |
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| The Aspire Zone VEMS technology portfolio was built with the support of Mahindra Satyam’s expert resources that have previous experience in building and supporting similar solutions for global clients and major international events. |
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| The announcement continues AZF’s recent commitment to build, manage, market and promote Qatar’s intellectual property around sports technology through the development of the Aspire Zone Centre of Excellence in Sports Technology. |
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| Mr. Abdulaziz Al-Mahmoud, Director General, Aspire Logistics and Rohit Gandhi, Senior Vice President (Asia Pacific, India, Middle East and Africa) greeting each other after signing the deal. |
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| About Aspire Zone Foundation |
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| Aspire Zone Foundation is the spark that has ignited a fiery passion for sports and ushered an entire region of the world into a new era of sports development and sports as a means of healthy living. |
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| Rising to international prominence through successful staging of 2006 Asian Games, Aspire Zone Foundation is home to some of the world’s finest sport stadia and venues offering a stimulating combination of sport, sports medicine and research, and sport education. |
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| Originally having been established in 2003 as a Sports City project, Aspire Zone Foundation has carried on to evolve and today works to develop sports champions, promote healthy lifestyles and galvanize the sports economy of today, and of the future, through a network of members: Aspire Academy, Aspetar, and Aspire Logistics. |
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| Aspire Zone Foundation was voted the World’s Leading Sports Tourism Development Project for the World Travel Awards 2011. |
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| About Mahindra Satyam |
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| Mahindra Satyam is a leading global business and information technology services company that leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance. The company's professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, business process quality, engineering and product lifecycle management, and infrastructure services, among other key capabilities. |
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| Mahindra Satyam is part of the $15.4 billion Mahindra Group, a global federation of companies and one of the top 10 business houses based in India. The group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, vacation ownership, rural and semi-urban financial services, etc. Mahindra has a significant and growing presence amongst others, in the automotive industry, agribusiness, aerospace, automotive components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel and two wheelers. |
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| Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many Fortune 500 organizations. |
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For more information, see www.mahindrasatyam.com
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For clarifications, write to us at: MediaRelations@mahindrasatyam.com |
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